SERRANO’S MEXICAN RESTAURANTS
Effective Date: May 19, 2022
COLLECTION OF PERSONAL INFORMATION
Information you provide. We may obtain information that you provide directly to us through the Services when, for example, you create an account, submit an order, look up nearby restaurants, make a reservation, download one of our apps, sign up for special offers, fill out a contact form, submit an order for a gift card, apply for a job, log in to a WiFi network in one of our restaurants, or otherwise interact with the Services. The information we obtain may include personal information, which is information that can be used to identify you individually, such as your name, address, email address, phone number, date of birth, company affiliation, payment information, or geolocation.
Information collected automatically.
We also may collect certain information about you automatically using various tools and technologies such as cookies and web server logs whenever you interact with the Services. Information collected in this manner may include IP addresses, device identifiers, device model, device carrier information, software version, browser characteristics, operating system details, language preferences, referring URLs, length of visits, MAC address and pages viewed.
A cookie is a piece of data that a website can send to your browser, which may then be stored on your hard drive as an anonymous tag that identifies your computer. Many web browsers are set to accept cookies by default, but you may be able to set your browser to notify you before you receive a cookie or to remove or reject cookies. Please note that if you disable cookies, you may not be able to use certain features of the Sites or other websites, and disabling cookies may invalidate opt-outs that rely on cookies to function.
We may combine certain automatically-collected information with other information we obtain about you, which may include data we obtain from third parties.
Please note that we or third parties may collect personal information about your online activities over time and across different devices and online properties when you use the Services.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Sites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit www.allaboutdnt.com.
Information collected through the Apps.
Depending on your personal device and App permission settings, when using the Apps, we may collect or have access to the following types of information:
When enabled, this may allow the Apps to collect real-time information about the location of your device (GPS and network-based) to provide requested location services and to serve you relevant offers or promotions.
Your location can be determined with varying degrees of accuracy by: GPS IP address Sensor data from your device Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth- enabled devices The types of location data we collect depend in part on your device and account settings. For example, you can turn your Android or Apples device’s location on or off using the device’s settings app.
Stored information and files. These may allow the Apps to read, modify, or delete the contents of your USB storage including photographs, audio and video clips, personal contacts, and address book information.
This may allow the Apps to access the camera to scan and access our app. WiFi connection information. When enabled, this may allow the Apps to view WiFi connections. Other. The Apps will send and receive data to and from the Internet, and may view network connections, have full network access, control vibration of your device, or prevent your device from sleeping.
We will store personal information we obtain through the Apps for no longer than is necessary to achieve the purposes for which the information was collected, or as otherwise required or permitted under applicable law.
With respect to information we collect via Apple services (e.g., iOS), we will obtain your consent before sharing your personal information with third parties for those third parties’ direct marketing purposes.
Information obtained from other parties.
Our service providers may provide us with personal information that you submit to them. For example, if you apply for a job using the career portal, purchase a gift card, order catering, provide feedback on a recent visit, make a reservation, place an order with a delivery service, or log in to our restaurant WiFi networks using your social media account, you may submit personal information to one or more of our service providers that may share your information with us.
USE OF PERSONAL INFORMATION
We may use personal information we collect through the Site for: Facilitating and personalizing your user experience; Responding to your requests, inquiries, or job applications; Processing your transactions; Communicating or marketing to you; Conducting contests and processing prizes; Monitoring and analyzing trends, usage, and activities of users of the Services; Improving the Services (e.g. bug fixes and repairing app crashes); Complying with applicable laws, regulations, or legal process as well as industry standards and our company policies; Preventing, investigating, identifying, or taking any other action with regard to any suspected or actual fraudulent or illegal activity, or activity that violates our policies; or Any other purpose, with your consent. We or our service providers may create de-identified information records from your personal information by excluding certain information that makes the information personally identifiable to you. This de-identified information may be used to analyze request patterns or usage patterns to enhance our or our service providers’ products and services.’
SHARING OF PERSONAL INFORMATION
ANALYTICS AND ADVERTISING
We may use third-party technology to collect and use data in connection with interest-based advertising. These ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from the Services and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests delivered over time and across online services and devices. We may use certain web analytics services, for example, Google Analytics, to help us understand and analyze how visitors use the Services and to serve ads on our behalf across the Internet. We’ve implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. We and third-party vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, personalize content, or create an account for management of our customer loyalty program.
Certain features of the Services may permit you to initiate interactions between the Services and other parties, such as social networks (for example, to log in to a restaurant’s WiFi network or invite friends to join our Loyalty Program). Using these features may allow both Serrano’s and the other service to access certain information about your use of our Services and theirs, including personal information. You should review the terms, policies, and settings of those third-party services to learn more about their data practices and/or adjust your settings.
We take reasonable measures to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and digital storage are not completely secure and we cannot guarantee the security of your information collected through the Services.
Communication preferences and marketing. If you do not wish to receive marketing emails from us, you can opt out of future marketing emails by following the instructions provided in the marketing emails. Opting out of marketing emails will not affect our administrative or trans- actional emails to you (e.g., emails about your transactions or policy changes) which we may send you, for example, to notify you of an issue with an order you have placed with us. If you provide your phone number through the Services, we or our third party vendor may call or send you a transactional SMS message about the status of or issues with a recent transaction (e.g., an order you have placed with us). In addition to transactional SMS messages, we may send you marketing communications by SMS. However we only send marketing SMS messages to those who have expressly opted-in to receiving marketing communications by SMS message. If you no longer wish to receive SMS messages from us, you can opt out of future SMS messages by replying to one of our SMS messages with the word “Stop.” Additionally, you may request to stop receiving marketing communications via our contact page.
Accessing, changing, and deleting your personal information. If you are a registered user of the Services, you may review and change certain personal information (e.g., email, password, phone number, payment information) at any time by accessing your account online. Location tracking. You may be able to enable or disable location tracking through the Apps by adjusting the permissions in your account or device settings. Be aware that if GPS precise location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to WiFi, Bluetooth, beacons, or our networks) may persist. Enabling location tracking may enable an App to track your location in the background, which may decrease battery life.
You may be able to enable or disable certain features (e.g., allowing the Apps to read, modify, or delete the contents of your USB storage; take pictures and videos; view WiFi connection) by adjusting the permissions in your device settings. Uninstallation. If you want to terminate our ability to obtain information from you through the Apps, you may uninstall the Apps from your device.
INFORMATION FOR USERS OUTSIDE THE UNITED STATES